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TABLEAU DE BORDChiffres clésRapport mensuel — performance, acquisition, conversion PériodeMois AAAASourcesAnalytics • CRM • AdsObjectifCroissance + qualitélecoursgratuit.comPK
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Synthèse — KPIsRemplir les chiffres, adapter les libellés, modifier les couleurs. SESSIONS128 450+12%vs mois précédent LEADS3 240+8%qualifiés CONVERSION2,6%-0,3%site → lead CA€ 41 900+15%HT À retenir (modèle)• La croissance provient majoritairement du trafic organique et des campagnes brand.• La conversion baisse légèrement : vérifier les pages de capture et la vitesse mobile.• Le panier moyen progresse, opportunité de pousser les bundles / offres annuelles. Objectif du moisAtteinte72%Tendance (12 semaines)lecoursgratuit.comPK
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Top contenus / pagesClassement éditable (barres). Idée : analyser le mix “trafic + conversion”. Top 5 — Taux de conversionPage A (Template)3.9%Page B (QCM)3.2%Page C (Excel)2.8%Page D (Guide)2.4%Page E (Landing)2.1% Lecture rapide• Repérer les pages à fort trafic mais conversion faible.• Tester 2 variantes de titre + hero + CTA.• Ajouter preuves (avis, exemples, captures).ScorecardVitesse mobileOKCTA principalÀ revoirPreuve socialeFaibleSEO on-pageOKlecoursgratuit.comPK
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Acquisition — mix par canalBarres empilées + légende (tout est éditable). Part du trafic (exemple)OrganiquePaidSocialEmailM-2M-1M Idées d’analyse• Si le paid baisse, vérifier : budget, fréquence, créas, pages d’atterrissage.• Si le social progresse, isoler le contenu “top share” et en produire des variantes.• Si l’email stagne, travailler la segmentation et la relance (J+1 / J+7).lecoursgratuit.comPK
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Évolution — volume et qualitéGraphique éditable (données PowerPoint). Commentaires• Noter les ruptures de tendance (campagne, SEO, bug, saisonnalité).• Ajouter 1 annotation par événement (lancement, newsletter, MAJ).• Comparer le volume (sessions) et la qualité (leads).lecoursgratuit.comPK
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Plan d’action — Roadmap (4 semaines)Timeline editable : remplacer les actions, dates, owners. S1Audit pagesOwner: SEOS2A/B test CTAOwner: CROS3Nurturing emailOwner: CRMS4Bundle offresOwner: Sales Conseil• Limiter à 3–5 actions. Donner un owner + un livrable par semaine.lecoursgratuit.comPK
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Risques & opportunités — matriceOutil simple pour prioriser : impact × effort. ImpactEffort →Quick winOptimiser CTAProjetRefonte landingÀ surveillerBaisse SEOLaterNouveaux canaux Comment l’utiliser• Lister 6–10 sujets maximum.• Évaluer impact (business) et effort (temps/tech).• Décider : Quick wins en priorité, puis projets.lecoursgratuit.comPK
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